Drink of the Day: Casillero del Diablo (Chile)

Casillero del Diablo

Casillero del Diablo stands as one of the most recognizable and influential wine brands originating from Chile. Produced by the historic Viña Concha y Toro, the label has achieved global reach while maintaining a connection to its unique, myth-inspired origins. It serves as a primary ambassador for Chilean viticulture, offering a wide range of varietals that cater to diverse international markets.

Company History

The producer behind the brand, Viña Concha y Toro, was established in 1883 by Melchor Concha y Toro, a prominent Chilean lawyer and businessman. The company began with a vision to create high-quality wines by leveraging the unique climate and soil conditions of the Pirque region. Over the past 140 years, the firm has grown into a global leader in the wine industry, maintaining a presence in more than 130 countries. Today, the organization is recognized for its commitment to sustainability and innovation, having earned B Corporation certification in 2021.

Product History

The history of Casillero del Diablo is deeply intertwined with a local legend from the 19th century. Don Melchor Concha y Toro reportedly stored his most prized wines in a private cellar, but he noticed bottles began to disappear mysteriously. To deter thieves, he spread a rumor that the devil inhabited the cellar, a story that successfully protected his collection and eventually inspired the brand name. While the legend dates back over a century, the company officially launched the Casillero del Diablo label in 1966 to represent a more complex tier of their production. The brand has since expanded its portfolio to include a variety of grapes such as Cabernet Sauvignon, Carmenere, Merlot, and Sauvignon Blanc, sourced from diverse Chilean valleys including Maipo, Rapel, and Limarí.

Review

Casillero del Diablo consistently receives positive marks for its value and quality, maintaining an average score of 88 out of 100 based on professional assessments. Wine Enthusiast recognized the brand as the New World Winery of the Year in 2020, highlighting its consistency and accessibility. Decanter has frequently awarded the label high marks for its varietal expression, particularly its Cabernet Sauvignon. Additionally, Vivino users and professional critics often cite the brand's reliability as a standout feature in the competitive global market.

Serving Guide

Glassware: Bordeaux or standard red wine glass | Serving temperature: 16 to 18 degrees Celsius for reds | ABV: Typically 13.5% to 14.5%

Serving Suggestions

• Serve at room temperature to allow the bouquet of the wine to fully develop.
• Pair the Cabernet Sauvignon with grilled red meats or hearty stews to complement its tannins.
• Decant the wine for thirty minutes before serving to enhance its aromatic profile.
• Store bottles in a cool, dark place away from direct sunlight to preserve the integrity of the fruit.